I was hired on by MyChelle to create a series of digital assets for their rotating promotions. The idea and themes behind the artwork was to keep the brand’s color and vibrance a focus in the designs. The designs needed to also capture attention for their current promotions and engage customers when they first landed on their website.
Webpage assets often included large promotional banners with the support of smaller banners, social media posts, and email blasts that were created weekly. To the left are two examples of promotional banners that would be the first stop customers would see when accessing their website.